AbbVie and Botox Cosmetic Spotlight 25 People and Their Stories in New ‘See Yourself’ Campaign

Originally published at AbbVie ranked No. 23 on The Fair360, formerly DiversityInc Top 50 Companies for Diversity list in 2022.


Allergan Aesthetics, an AbbVie company, is unveiling the 25 real patients — of all forms, genders, ethnicities and backgrounds — who were selected to participate in the latest iteration of the BOTOX Cosmetic ‘See Yourself‘ campaign. After receiving nearly 20,000 submissions to its first-ever open casting call, BOTOX Cosmetic, the #1 selling product of its kind, is creating a content series that captures inspiring and intimate accounts of people speaking candidly about how they see themselves and their motivation for being treated with BOTOX Cosmetic.

“We were thrilled by the huge influx of responses we received to our open casting call in January of this year,” said Carrie Strom, Senior Vice President of AbbVie and President of Global Allergan Aesthetics. “It was moving to see how BOTOX Cosmetic continues to impact so many lives across the country. Our mission continues to be rooted in showing up authentically, sharing candid, sincere stories and content highlighting our real patients’ reasons for getting treated and how they feel about treatment. At a time when people want transparency and honesty, we are giving them just that, real patients with real results.”

The newly released content includes testimonial footage, before and after treatment, behind-the-scenes footage, self-filmed treatment diaries, a new before and after series for YouTube and social first reels. The videos provide candid interviews with the cast members — one before their BOTOX Cosmetic treatment and a second interview 30 days post-treatment.

“I am so happy BOTOX Cosmetic is helping to pull back the curtain on what the treatment experience is really like and answering key questions so many of my patients have,” said Sherly Soleiman, M.D. “The reality is my patients don’t want to see more models staring into the camera while striking a posh pose. They want to see people they can fully relate to because they have similar challenges, desires and hopes in life. I choose BOTOX Cosmetic because I believe in the product, the level of scientific rigor behind it and the results it delivers. This campaign gives me yet another reason to continue to choose BOTOX Cosmetic for myself and my patients.”

Research shows that people are curious about aesthetic treatments and want to learn more. Recent data shows that 83% of aesthetic neurotoxin considerers moved from consideration of treatment to a neurotoxin treatment in the past year. So, in addition to sharing their stories, the cast answered the 10 most common questions about BOTOX Cosmetic that people search online in a special content series that will appear online.

BOTOX Cosmetic is the first and only product of its kind that is approved by the U.S. Food and Drug Administration (FDA) to treat three areas, temporarily improving the appearance of moderate to severe forehead lines, glabellar lines and crow’s feet in adults. Backed with 20 years of experience and science, BOTOX Cosmetic has established itself as a trusted and reliable brand for real people and real results.

Watch ‘See Yourself’  at, @BotoxCosmetic on social and on the brand’s YouTube channel. New stories and content continue to unveil throughout the year. To learn more about BOTOX Cosmetic or to find a provider, please visit

Consumers who receive aesthetic treatment with BOTOX Cosmetic can also enroll in Allē, Allergan Aesthetics’ loyalty rewards program. Allē is the first and only loyalty program in the aesthetics market to offer consumers the ability to earn points on over 40 non-Allergan Aesthetics treatments and brands. To learn more about Allē, visit