BASF’s Care Creations Opens First Baby Care Competence Center

Originally published at BASF ranked No. 12 on The Fair360, formerly DiversityInc Top 50 Companies for Diversity list in 2022. 


BASF’s Care Creations opened its Baby Care Competence Center in June 2022. Customers can witness the development of innovative formulas and performance tests in line with the needs of BASF customers.

The Baby Care Competence Center is integrated into BASF’s Innovation Center Turkey and develops sustainable, effective solutions with special ingredients for a wide range of products for baby care including shampoos, wash gels, baby oils, creams, lotions, nappy creams and wet wipes. Located in Turkey, the aim is to meet the changing needs of the rapidly growing baby care market in the region and beyond.

The Baby Care Competence Center provides support to business partners — not only with its formulations expertise, but also with progressive raw material solutions and differentiating product concepts. Formulations prepared and solutions developed there will also be used by other BASF customers in many different parts of the world, thus shaping the global baby care market.

Celebrating innovative solutions from Turkey for the baby care market   

On June 17th, 2022, customers in the baby care market and BASF’s distributors in Turkey and the Middle East attended the opening of BASF’s Care Creations Baby Care Competence Center. The event was hosted by Jason McAlpine, Vice President Business Management, BASF Personal Care Solutions Europe, Tolga Demirözü, Managing Director of BASF Turkey, Mübahat Akın, Head of Innovation Center Turkey and Market Development Emerging Europe, as well as Sema Keskin Altınoluk, Head of Regional Personal Care Turkey, Azerbaijan and Middle East at BASF.

The opening ceremony for the Baby Care Competence Center was a great opportunity to meet in person and focus on the partnerships in this region. “The Baby Care Competence Center, as part of the Innovation Center Turkey, will inspire innovative collaboration with our customers and will be very effective for developing new market solutions all over the world,” states Jason McAlpine.

Sema Keskin Altınoluk adds, “I am excited about the upcoming collaborations with BASF customers in the baby care field. We consider it a pleasure to expand our know-how and experience in the personal care market with our Baby Care Competence Center as a symbol of innovation.”

Innovation Center Turkey started operations in 2020

Providing products and solutions to many industrial sectors in Turkey, BASF Turkey launched the Innovation Center in 2020 based on its longstanding commitment to innovation. The Innovation Center Turkey develops qualified solutions in the fields of Nutrition, Home Care and Industrial Cleaning, Personal Care, Construction, Industrial Coatings, Automotive Refinish, Engineering Plastics and Polyurethane, and Seed Solutions.

The Innovation Center Turkey includes open office areas, application labs and the Innovation Room where innovative BASF products are displayed for visitors. Trainings and workshops are also held there. The 3,500-square meter building has eco-friendly features due to its design and construction in line with the green building criteria. The campus has been awarded the LEED (Leadership in Energy and Environmental Design) GOLD certificate.