3 Ways Prudential Boosted Multicultural Market Share


Prudential Multicultural Marketing
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Prudential Financial increased its share of multicultural markets by 15–20 percent in five years. How did they do it?

  1. 1. a focus on the individual characteristics of each market;
  2. 2. increased recruitment of women, Blacks, Latinos and Asians;
  3. 3. and use of employee resource groups.


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