Cox Communications Connects Families With The Hug Project

Originally published on YouTube. Cox Communications ranked No. 34 on The Fair360, formerly DiversityInc Top 50 Companies for Diversity list in 2022.


Nine years ago, Adrianna was diagnosed with stage 4 sarcoma. Recently, she moved to Texas for a clinical trial, hundreds of miles from her sister. This is Adrianna’s first time going through treatment without family in the room, and the isolation has been a heavy weight to carry. Through The Hug Project, Cox gave them wifi-enabled hug vests, helping them them find much-needed comfort through virtual hugs. And reunite in a whole new way.

Every day, hundreds of patients like Adrianna are cut off from their families due to extended treatment. The Hug Project is celebrating the strength of these people and their unwavering bonds that stretch any distance. No matter the person, no matter the circumstance, we all need connection. And with some help from technology, we’re working to bring people closer. One family at a time.

The Hug Project is part of a larger initiative Cox calls The Connections Project, directed at providing human connection where it’s needed most.


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