The Hershey Company ranked No. 3 on the Fair360, formerly DiversityInc Top 50 Companies list in 2023.
Alicia Petross, Chief Diversity Officer at The Hershey Company, shared how the company is using its platform to celebrate the accomplishments of Black creatives and support Black youth.
Hershey is leveraging its KIT KAT brand to honor Black Music Month, celebrated in June. In partnership with the Black Heritage business resource group (BRG), Black strategists and minority-owned agencies like GRO and Breakr, KIT KAT launched six limited edition package designs from two Black artists to tell the stories of cities where Black music is ingrained in the community’s culture.
The artwork will feature six cities: New York, New Orleans, Washington D.C., Detroit, Los Angeles and Memphis. Under the counsel of the Memphis Music Initiative (MMI), Hershey has engaged with five new partner organizations in these cities to make additional investments and help reinforce the power of music, creativity and art.
“A founding principle of this KIT KAT initiative is economically investing in Black and Brown communities through working with Black-owned creative and media agencies, Black illustrators, influencers and more,” Petross said. “That principle is key to showing up for the Black community in an authentic way that goes beyond one single initiative.”
KIT KAT also worked with 13 rising Black artists and industry veterans to create documentaries which highlight the origin, influence and impact of Black-rooted, hometown genres.
Read more at thehersheycompany.com.
