Johnson & Johnson Launches Campaign to Support Black Communities

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The Janssen Pharmaceutical Companies of Johnson & Johnson announced the launch of “That’s My Word,” which is a campaign to help raise awareness about multiple myeloma among Black communities.

The campaign will bring together trusted voices from Black communities, including radio host and comedian D.L. Hughley.

“Cancer has touched so many of us, but we need greater awareness of diseases that are disproportionately affecting and killing Black people, like multiple myeloma,” Hughley said. “I am so inspired by people who are living with this disease and who have become actively involved in their health decisions, caregivers who have experienced incredible loss yet push on and healthcare professionals who are helping to address the complex relationship that our community has with the healthcare system.”

“I am honored to work in partnership with the Black community through That’s My Word to raise awareness of critical information and encourage action in a way that can potentially save lives.”

Delays in diagnosis as well as unequal access to care create significant disparities in those living with multiple myeloma. Black patients are twice as likely to die from the disease than other patients because it often goes undetected until it is in its late stages.

“We launched That’s My Word to change the trajectory of multiple myeloma in Black communities because we know the impact of health disparities is exacerbated for people who are living with this incurable blood cancer,” said Tyrone Brewer, President, Oncology, Janssen Biotech, Inc. “We are grateful for the partnerships we’ve built within the community because no entity can do this alone. We will continue to work toward a future in which improved outcomes are the reality for all patients, as part of our mission to reimagine care so that patients can redefine living.”

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