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Kaiser Permanente invested $650,000 in the American Red Cross to help aid disaster readiness and aid unmet needs of those affected by past disasters.
The donation comes from Kaiser Permanente in Colorado, reflecting on the one year anniversary of the Marshall Fire in Boulder County, Colorado. The organization also donated $350,000 to the Red Cross Disaster Relief last year in the wake of the destructive fire.
“Unfortunately, we’ve seen the numbers of weather-related disasters increase in Colorado and elsewhere. And at Kaiser Permanente, we’ve seen the resulting immediate and long-term impact that disasters have on health and well-being,” said Mike Ramseier, Regional President of Kaiser Permanente in Colorado. “We make it a priority to invest in the health and resilience of the communities where we live and work. That’s why helping our neighbors who were affected by disasters like the Marshall Fire was the right thing to do, and we want to help get ahead of what’s next.”
The recent $650,000 donation focuses on preparedness and response efforts for future disasters. With the donation, Kaiser Permanente supports the Red Cross Annual Disaster Giving Program to help provide necessary tools and resources before an emergency occurs.
“Annual Disaster Giving Program members like Kaiser Permanente are truly extraordinary because they understand the importance of having vital resources in place before a crisis strikes — and that’s even more critical now as disasters like hurricanes, wildfires, and storms are increasingly frequent and intense. As we continue to see more severe disasters, more often, in the face of the climate crisis, we are extremely grateful for these forward-thinking donors that ensure we can grow our capacity to help people across the country in their darkest hours,” said Anne McKeough, Chief Development Officer for the American Red Cross.