Mastercard Announces New Campaign To Support Black Owned Businesses During World Games

Originally published at Mastercard ranked No. 2 on The Fair360, formerly DiversityInc Top 50 Companies for Diversity list in 2022.


Mayor Randall L. Woodfin joined representatives from Mastercard and the Birmingham Business Resource Center (BBRC) to announce a new campaign to support local Black-owned businesses during this year’s World Games. Mayor Woodfin was also joined by LaToya Jolly of “Jolly Cakes,” a local Black-owned business participating in the campaign.

From July 7 to July 17, Mastercard will offer cardholders 20% cash back each time they use their Mastercard to spend $20 or more at participating businesses in Birmingham. A list of the participating businesses and more details are available at

While more than 70% of Birmingham’s population is Black, only 3% of businesses are Black-owned. The campaign, launched by Mastercard in partnership with the BBRC, will encourage Birmingham residents and visitors to area to support Black-owned businesses by shopping local.

Learn more at