Businesses increasingly play a key role in building stronger communities. It’s something that people in the past few years have come to expect. It’s created not only a way to improve local communities, but also boost an organization’s employee morale, loyalty and brand reputation.
One of the main ways businesses can impact their communities is through business-community partnerships that help overcome social, political and economic conditions to achieve mutually beneficial results.
The benefits for communities are the most tangible. For example, some businesses pick a nonprofit organization, school or community center to support with money, volunteer manpower, goods and materials. Businesses can provide continuous, direct support and, in some cases, deeper pockets than local government agencies.