Hilton is a Fair360 Top 50 Hall of Fame company.
Hilton released the results of its Green Ramadan campaign, reporting a 61% reduction in food waste across the UAE, Saudi Arabia and Qatar.
Hilton’s Travel with Purpose strategy collaborated with the United Nations Environment Program (UNEP) West Asia’s “Recipe of Change” Sustainable Ramadan campaign and Winnow’s artificial intelligence technology to digitally track waste from production to plate.
The Green Ramadan initiative was implemented in Waldorf Astoria Lusail Doha, Conrad Dubai and Hilton Riyadh Hotel & Residences, each hotel aiming to close the loop across the food value chain by focusing on composting, local sourcing, sustainable gastronomy and food donations.
The participating hotels also adopted carbon emission labeling across its buffet stations and offered smaller portions, live cooking stations, and artfully reduced food displays.
“The impact of Green Ramadan is a testament to the hospitality sector’s influence over global food waste reduction efforts,” said Emma Banks, Vice President, F&B Strategy & Development, EMEA. “The results are underpinned by hard data and real-world behavioral science, serving as a foundation from which we can continue to tackle the challenges of food waste. The campaign has shown great potential in becoming a long-term solution in the region, with the participating hotels already making operational changes to the ways in which food is served in their dining areas.”
