Mastercard Launches Campaign To Support Women-Owned Small Businesses

Originally published at Mastercard ranked No. 2 on The Fair360, formerly DiversityInc Top 50 Companies for Diversity list in 2022.


Mastercard launched its new “Secret Sauce” small business campaign to elevate the visibility of women small business owners in the culinary space and help equip them with the support, funding and resources they need to grow their businesses. The initiative will kick off with a national ad campaign highlighting three women who have overcome unique challenges to maintain and grow their businesses.

The campaign includes a funding program in partnership with Pier Five to help women small business owners further grow their businesses. It also promotes the use of a Google Maps feature that allows people to identify, shop and support women-owned small businesses as a way to drive meaningful impact in the community.

This campaign builds off Mastercard’s pledge, announced in 2020, of $250 million USD in financial, technology, product and insight assets over five years to small businesses across the globe, including Canada. The funds will support the financial security and vitality of businesses and their workers, as well as their online expansion.

“In Canada small businesses serve as the foundation of our economy and are the pillars of communities, but many Canadian women who start their own business make less than their male counterparts,” said Nishant Raina, Small Business Lead, Mastercard in Canada. “Women-owned small businesses need access to support and resources that will empower them to thrive. This campaign does just that — it gives women-owned small businesses a platform to connect with customers and creates a powerful community of peers and mentors to learn from and inspire the next generation of entrepreneurs.”