Seven Startups Join Mastercard Start Path Program, Supporting Underrepresented Founders

Originally published at Mastercard ranked No. 2 on The Fair360, formerly DiversityInc Top 50 Companies for Diversity list in 2022.


Mastercard is expanding its award-winning Start Path startup engagement program to include seven early and late-stage startups hailing from the United States, Canada and Latin America. Carbon Neutral Club, Guava, oneKIN, Palla, SUMA Wealth, Truora and Yunit are the newest Start Path companies that are embedding climate action into company culture, powering the future of retail for small businesses, simplifying the user experience on key digital channels and more.

Within the latest class, Guava, oneKIN and Yunit will join the Start Path In Solidarity pathway launched in 2021, which is exclusively dedicated to supporting early-stage startups led by traditionally underrepresented fintech founders. This programming is part of Mastercard’s commitment of $500 million in products, services, technology and financial support to help close the racial wealth and opportunity gap. All Start Path companies receive dedicated support and mentorship from Mastercard, access to customers and product teams to help build, deliver and scale solutions, and uncover unique opportunities to co-innovate.

“As we continue our eight-year legacy of successful collaboration with startups around the world through Start Path, we’re thrilled to welcome seven bright companies into the program whose beliefs and ambitions match our own,” said Blake Rosenthal, Executive Vice President, Fintech & Segment Solutions at Mastercard. “The companies we selected are on the pulse of what’s next and together we can create an ecosystem where everyone thrives by scaling technology and innovation with trust and security at the center.”