TIAA, a leading financial services provider, announced today that Sanjay Gupta has joined the company as Chief Customer Officer of TIAA Financial Solutions. Gupta will report to Lori Dickerson Fouché, Chief Executive Officer, TIAA Financial Solutions.
In this newly created position, Gupta will lead the strategic development, execution and measurement of a comprehensive approach to simplify the customer experience for TIAA’s 15,000 institutional and 5 million individual customers, including overseeing marketing and communications for the company.
“Sanjay’s deep expertise will accelerate our efforts to grow our business in service to our customers,” said Fouché. “His extensive experience launching and building brands and digital and mobile platforms, along with his focus on execution excellence will enable us to engage those we serve in a highly personalized, customized way to help them build confidence and meet their financial goals.” Gupta is a 25-year marketing and e-commerce veteran executive whose successes include award-winning customer innovations at some of the nation’s most recognized companies.
Prior to joining TIAA, Gupta served as Executive Vice President of Marketing, Innovation and Corporate Relations at Allstate where he led advertising, public relations, e-commerce and drove product and service innovation. He also previously served as Chief Marketing Officer of Ally Financial where he drove revenue growth by establishing a new brand, creating new products and promoting the company using innovative marketing. Previously, he held several roles at Bank of America.
“For more than a century, TIAA has served the financial needs of people who lead purpose-driven lives and make a difference in the world,” said Gupta. “I’m pleased to join the organization at this exciting time in its evolution and look forward to making a meaningful contribution to the company’s growth and our customers’ success.”
Gupta holds a Bachelor of Electronics Engineering from the University of Mumbai and a Master of Business Administration from The University of Texas at Austin. He will be based at TIAA’s New York headquarters.