With budgets expected to increase over the next year, marketing professionals are looking to put that money to good use by focusing more on data and diverse talent, but more needs to be done on showcasing diverse voices in marketing campaigns.
In a recent survey, Forbes asked 500 C-suite marketing leaders about priorities, challenges and growth opportunities for companies in North America, Europe and the Asia/Pacific region. Since marketing is a big part of revenue growth for many companies, 38% of survey respondents who are CMOs said they would use data to drive marketing strategies over the next two years with 24% of CxOs also saying they will increase big data and analytics investments.
Hiring More Diverse Team Members
People continue to leave their jobs for other opportunities in what’s been coined as the Great Resignation, and CHROs who took Forbes’ survey said that over the next 12 months, the biggest talent gap will be seen in marketing and sales.
