In a new effort to help champion diversity at the corporate leadership level, Black executives from 26 different leading companies have joined together to form the Black Executive CMO Alliance (BECA).
In a statement announcing the formation of the Alliance, BECA’s founder Jerri DeVard said “The vision for BECA was inspired by my own journey as a Black global marketing executive. Many of our founding members, like me, have worked incredibly hard throughout their careers to achieve positions of leadership and quickly realized that ‘few others look like them’ and have experienced the discontentment of being the ‘lonely only’ at the top. I created this Alliance of Black marketing executives because it didn’t exist and is so desperately needed. BECA will challenge the corporate diversity gap and change the census by mentoring and building the pipeline of talented Black executives who will follow in our footsteps.”
The initial membership of BECA includes Black executives from 3M, Nationwide Insurance, Adidas, Netflix, Amazon Prime Video & Studios, NielsenIQ, Amway, Peloton, PetSmart, Prudential Financial, GroupM, UPS, Unilever, Logitech, Viacom CBS-BET, Mars Wrigley NA, Vice Media, Merrell and others.
