Pandemic Sparks Wave of Women of Color Entrepreneurs

Women of color were hard at work opening businesses at the beginning of the COVID-19 pandemic. 

Nearly half of the businesses started in 2020 were minority-owned, with minority women driving the business creation. Financial concerns, job layoffs and lack of childcare were among the top reasons minority women became entrepreneurs.

“When the pandemic started, people started having these great realizations that I don’t want to do this anymore,” says Thresette Briggs, board secretary at the National Association of Women Business Owners and founder and Chief Performance Officer Performance 3, a leadership and development firm. “Another reason we start businesses is so we can be who we are and truly use our strengths and our gifts and the things that we have in a way that honors our authenticity.”

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