As NFL Waffles on Abuse Cases, Can It Keep Women Fans?

By Barbara Frankel

Photo by Shutterstock

Women are increasingly important to the NFL — they now comprise almost half the fan base. But can a league that has consistently gone easy on players who have committed domestic abuse successfully market to women?

The NFL has made a concerted effort to market to women in the past few years. Women represent approximately 45 percent of the NFL fan base, according to Scarborough Research, and approximately 33 percent of the NFL viewing audience based on Nielsen data.

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