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Career Advice: Danielle Purfey Wright – How to Build Your Personal Brand

In this week’s installment of our Career Advice video series, Linda Bell, Head of Content at Fair360, spoke with Danielle Purfey Wright, Managing Director Global Talent Brand and Inclusion and Diversity at Accenture (a Hall of Fame company). Wright shared how to create and execute a personal brand, focus on continuous learning and improvement and live with courage in the workplace.

Hall of Fame


As the 2023 Fair360 Hall of Fame inductee, Accenture has shown commitment to diversity on its Board of Directors, where 45% are women and 45% are ethnic minorities. Additionally, 50% of subcommittees are chaired by women and 75% by ethnic minorities. The company has very strong Talent Development Programs with essentially all employees involved in formal mentoring. As a result, Accenture was one of the highest-scoring companies in terms of internal promotions during 2022.

Manish Sharma

When we put inclusion at the center of our peoples’ experiences, it enables them to be their authentic selves and fully contribute as valued team members. The inclusion effect leads to a diverse and equitable environment where every individual feels a sense of belonging and has an opportunity to thrive and unlock their full potential – at work, at home and in their communities.

Yolanda Friend
Yolanda Friend
Managing Director, North America Inclusion and Diversity Lead

Cultivating an inclusive culture where everyone can authentically thrive and achieve their goals is at the heart of what matters most. Lasting results require a series of small, smart choices. Together, we’ll continue to advocate for others, putting people first. When we get this right, everything else falls into place.

From the Company

Our purpose is to deliver on the promise of technology and human ingenuity. Our strategy is to deliver 360° value for all our stakeholders by helping them continuously reinvent. To drive reinvention, innovation must be at the forefront, which requires us to attract, develop and inspire top talent. Talent is one of our most important areas of competitive differentiation. As part of our talent strategy, we hire and develop people who have different backgrounds, different perspectives, and different lived experiences. These differences ensure that we have and attract the cognitive diversity to deliver a variety of perspectives, observations, and insights, which are essential to drive the innovation needed to reinvent. To help achieve this diversity, we set goals, share them publicly, and collect data to measure our progress, continuously improve, and hold our leaders accountable for ensuring we have the most innovative and talented people in our industry. This approach is a key driver of our progress.

We recognize that some people come to Accenture having faced obstacles as an aspect of their identity or lived experience. At Accenture, we are committed to harnessing these perspectives and ensuring that all our people have the opportunity to thrive and unlock their full potential. We are a meritocracy. Our intention is to foster a culture and a workplace in which all our people feel a sense of belonging and are respected and empowered to do their best work and to create 360° value for all our stakeholders.