Socially Conscious Products Turn Steady Profits

Consumers put their money where their heart is, and corporate America benefits from the love. 

A study by Deloitte found that nearly half of consumers altered their shopping behaviors during the pandemic to help address climate change. According to the NYU Stern Center for Sustainable Business, sustainability marketed products grew more than seven times faster than conventionally marketed products from 2015 to 2019.

Companies see how a commitment to sustainability can keep customers happy, benefit the planet and boost profits. Here are four things companies can do to sell green products and keep the green rolling in. 

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