The Expansion and Evolution of Self-Identification Campaigns

Self-identification campaigns give companies a more accurate picture of their workforce by encouraging employees to disclose aspects of their identity. The top 10 companies on Fair360, formerly DiversityInc’s 2022 Top 50 Companies for Diversity list give veterans, persons with disabilities and LGBTQ+ employees the ability to self-identify.

“We are making sure we’re identifying the right opportunities for our people to engage,” says Elena Richards,  Chief Diversity, Equity and Inclusion Officer at KPMG (No. 11 on Fair360, formerly DiversityInc’s 2022 Top 50 Companies for Diversity list). “We want to have a space to feel you can reach your highest potential. The work is real. Know that it’s evolving. We have to be open to whatever that’s going to be in the next however many years knowing that talent is so important.”

Acknowledging the Dimensions of Identity

Historically, most organizations would only ask workers questions about race, ethnicity and gender. But in today’s workplace, Richards says looking beyond those classifications is essential if employers want to determine how employees show up.

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