The Expansion and Evolution of Self-Identification Campaigns

Self-identification campaigns give companies a more accurate picture of their workforce by encouraging employees to disclose aspects of their identity. The top 10 companies on Fair360, formerly DiversityInc’s 2022 Top 50 Companies for Diversity list give veterans, persons with disabilities and LGBTQ+ employees the ability to self-identify.

“We are making sure we’re identifying the right opportunities for our people to engage,” says Elena Richards,  Chief Diversity, Equity and Inclusion Officer at KPMG (No. 11 on Fair360, formerly DiversityInc’s 2022 Top 50 Companies for Diversity list). “We want to have a space to feel you can reach your highest potential. The work is real. Know that it’s evolving. We have to be open to whatever that’s going to be in the next however many years knowing that talent is so important.”

Acknowledging the Dimensions of Identity

Historically, most organizations would only ask workers questions about race, ethnicity and gender. But in today’s workplace, Richards says looking beyond those classifications is essential if employers want to determine how employees show up.

Continue reading this and all our content with a Fair360 Essentials Subscription.

Access data-driven insights, proven strategies and easy-to-use tools to drive inclusion and improve the employee experience. From heritage month toolkits to a robust research library, see how these resources can help you create a more connected culture. SubscriptionsAlready a member? Sign in.
Learn how we helped 300+ top brands turn inclusion into business impact
Let have a chat!

You can reach us at 973.494.0506 or send us an email, or fill out the form below, and we’ll be in touch to assist you.

* indicates a required field

What Can We Help You With?*