Self-identification is vital to collecting the human capital data from which diversity, equity and inclusion (DEI) insights are built. Still, self-ID campaigns often need to be more effective in gaining the trust of the people they seek to collect information about.
Elena Richards, Chief Diversity, Equity and Inclusion Officer at KPMG (No. 6 on DiversityInc’s 2023 Top 50 Companies for Diversity list) emphasized the importance of building trust at Fair360’s (formerly DiversityInc) 2023 Top 50 event, “The Link Between Leadership Accountability and Data Standardization.” During her Top 50 Talk, “Enhancing Support for People Through Self-Identification,” she stressed the importance of continuous listening.
“When you think about the surveys that we are all participating in, you want to hear the sentiment of your employees,” said Richards. “You want to hear and provide access for them to give you information. My team will hear me say this all the time; feedback is a gift.”